Sam at KidsFest 2019 in Jupiter, Florida

I first designed the Simple Virtues® Hearts Collection as a way of spreading and celebrating positive values. One of my sisters always kept a list of simple virtues with her to remind her of living by these principles, and I thought that my products could help to share this with others.

One day, my wife was wearing a “Heart Full of Virtues”^TM T-shirt when we went out to a restaurant. A guy came up to us excitedly to ask where we got that shirt – he said he was an elementary school teacher and the shirt would be great for talking to kids about Character!

I realized right away that helping teachers and parents get kids talking about positive values and character education should be my main focus in bringing my designs to the public.

The more I meet and speak with people involved in this, the more I realize how important this work is. And the more I research, the more I learn about how exposing kids to these positive values concepts helps to make them more receptive to learning about character when it's presented in school. That's what our products are designed to do.

Welcome to my store, please share us and invite your friends to come visit, and I hope you’ll support our mission to help get kids talking about positive values.

Thank you,

Sam McCollough, Founder